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Diana is a design and innovation strategist with 20 years of experience leading for-profit and non-profit organizations through market transformation and organizational change. Drawn to complex challenges, she builds brands and businesses that can scale both financial growth and social impact.
Biography
Before joining PVG, Diana was Associate Partner and Managing Director at IDEO, where she helped launch the firm’s global Design for Change practice, created its Purposeful Brands portfolio, and led its New York studio. Prior to consulting, Diana was Chief Strategy Officer at Amplify, a late-stage ed tech venture, where she led brand strategy, product integration, and market expansion. In addition to executive experience, Diana has extensive entrepreneurial expertise as co-founder of Startl, the first start-up accelerator for digital learning. Earlier in her career, Diana designed and advised different commercial and non-commercial entities on the development of innovative climate solutions. After being nationally recognized for her contributions to climate progress, Diana was asked to help the Social Science Research Council and the National Science Foundation develop new platforms to drive social impact.
Diana has a Ph.D. and an M.A. from Stanford University, an Ed.M. from Harvard University, and an A.B. from Brown University. She is also a Lieberman Scholar, a Fulbright Scholar, and a Sigma Xi Distinguished Lecturer. Most importantly, she is a proud graduate of the Freestyle Love Supreme Academy.