Dvele builds an appealing product that the country needs more of—ultra-efficient, beautifully-designed, self-powered homes. They are modular, built in Dvele’s increasingly automated facilities. When Dvele met PVG, the team was at a crossroads. The company had established itself as a housing innovator, but needed to capture the benefits of scale to deliver the amenities of their homes to a larger audience.

Overview

Dvele hired PVG to develop a go-to-market strategy that could allow it to scale quickly, as well as build a strategic finance model which would allow the company insight into and better control over its unit economics.

Market Expansion Strategy

PVG built a market model that ranked every MSA in the country by estimated demand for a Dvele home. It was based on market conditions and factors such as local support for electrification. With these top markets identified, PVG could then model how and where Dvele could expand its manufacturing footprint. We worked with Dvele’s leadership to evolve their product offering to serve these new markets at a lower cost, with a focus on developers who could place large orders for a more standardized set of Dvele home configurations.

Strategic Finance

In parallel with the expansion strategy, PVG worked to build a financial model that the new CFO could use to manage the business and that could be used to communicate the company’s growth strategy to investors. This new operating model projected the company’s quarterly performance through 2026, starting with Dvele’s unit economics. This refreshed view into the business allowed Dvele’s leadership team to align around the levers for volume and margin upside as the company has continued to expand its developer-focused strategy and manufacturing footprint.

Impact Achieved

PVG created a new operating model for Dvele’s CEO and CFO, which is still in use as the company’s primary financial management tool. PVG’s model identified and provided a roadmap to capture an over 50% unit cost reduction representing several million dollars in savings on the following year’s budget.