Back to Work
Mill is a hardware subscription company eliminating methane emissions by keeping food waste out of landfills, via a delightful kitchen bin designed by the makers of Nest and the iPhone. Mill hired PVG to design and incubate the organization’s strategic finance organization. During the engagement, PVG advised on a number of key topics including pricing, revenue models, go-to-market partnerships and logistics. PVG also supported fundraising efforts and helped to hire the full-time finance team.
Strategic Finance
PVG rebuilt the company’s core FP&A model, integrating over a dozen internally owned models and analytics modules into an investor-ready external model. The model included a full five-year forecast along with detailed analyses of the key business drivers and provided ready responses to many questions raised by potential investors, streamlining the company’s fundraising process. The model also serves as the basis for the company’s budget and related KPIs.
Innovation and Execution
As Mill operated in stealth prior to launch, PVG drove decision-making and provided research and analysis on key aspects of the company’s business and operating model, including the structuring of its reverse logistics operations, design of future device generations, and establishment of subscription terms and pricing.
Go-To-Market Strategy
PVG also advised Mill on its go-to-market strategy, including development of partnership frameworks for each major indirect channel and support for the company’s successful entry into the municipal market.
Impact Achieved
- With PVG’s support, Mill shipped its first products in April 2023 and raised over $50M in funding during its engagement with PVG.
- To date, Mill users have kept over 3M pounds of food out of landfills.
